Don’t feel bad if you’re not clear what a sales funnel is or how they work. Basically, a sales funnel is the lifecycle of taking a suspect and turning them into a raving fan. The funnel starts when they see your ad somewhere online and click on it. Or… it may start before that if you warm up cold suspects by providing videos on Facebook, Youtube or another platform.
Once they click on your ad, the game is on… and they are in your funnel. I use the term value ladder as do many marketers today. Not only are you sending them through your funnel… but you’re also sending them up the value ladder.
Ideally, you’ll provide them with some free or valuable information when they first enter your funnel and are at the bottom of the value ladder. Ideally, the more they digest, the more and more expensive items or services you offer them. The reasoning behind this is if you offer an expensive service or item before you’ve built trust and established your credibility in the customer’s mind, they are much more likely to say no and never consider you again. That’s why you start slow/free and build trust. The first time you offer them something for money is called a trip wire… and that’s where you get credit card info. After that, as long as your products/services continue to be useful… you can offer them bigger and better items.
That brings us to your core offer. Whatever your main product or service is… after you establish credibility and trust you can now offer it to your returning customer. At this point, you’re way down the funnel and near the top of the value ladder. Finally, you can offer your high ticket items to your clients. These could be a range of different products or services, but these people believe in you and if they have money, they will spend it.
What we do is guide our clients and build effective sales funnels so customers move smoothly through and up the funnel and ladder. We help our clients understand what are good lead magnets, when to offer a trip wire and core offer. We help them find their ideal customer and offer the best products for those customers. So, if you’re looking for high converting funnels and the guidance to explode your online sales… we can help.
Just click this link and get started today: Done For You Sales Funnels – Find Out More