A good Social Media Marketing Strategy should help you achieve the objectives you have set for your business. For this it has to be dynamic, so that it can adjust to the variations that occur in the media every day.
In this blog post I will share with you the 15 fundamental tips to improve your Social Media Marketing. Here you will know the aspects that you should consider and the techniques that you have to use to boost your campaign in the Social Networks. Do not forget to save this post in favourites!
- Attracts the attention of users with Infographics
People love infographics! They are able to summarize data and present it in an attractive and didactic way, all at once. Therefore I advise you to include this kind of graphic products in your blog posts.
Now, it is fair that you ask yourself: how do I make an infographic? Fortunately, today it is not necessary to be a designer to compose this kind of graphics . Thanks to online tools like Canva , you can create them very easily.
- Keep your content always fresh
An excellent strategy to get the most out of your content is to always keep them updated. For this I recommend, first of all, review your articles in search of those that have received more acceptance from the audience. Once you have found them, you must apply the necessary updates (for example, add data that has emerged after its publication).
Once your most successful posts are ready, you can re-publish them on your social networks. You can use Postcron to schedule entries on Facebook , Twitter and other social networks, so that they are published on the day and time you determine.
- Take advantage of your blog!
As you know, in the matter of Social Media Marketing “content is king “. Indeed, it is he who enables you to give users added value. Now, I recommend that you keep in mind that your blog posts can have different formats, in other words … be creative!
Thus, according to your needs you can write short articles, photographic posts, longer texts, micro blogging and more. In all cases, it is important that your content is optimised to be displayed correctly on mobile devices, where a large part of the social media audience comes from.
- Use the social buttons
To boost the dissemination of your content, it is important that you give users a way to share your posts on their accounts and with their friends. This is what social buttons are for, which allow people to publish your posts on their Social Networks with the press of a button. If your blog is hosted on WordPress server, you can add them with AddToAny , a plug-in specially developed for that site.
- Organize contests and promotions
Organising promotions and contests on Facebook is an excellent way to honour your followers and entertain them at the same time. For this you can resort to the most important vespers of the year, such as Christmas or Mother’s Day. Being present on special occasions will help you look more human in front of your audience and will encourage people to associate your brand with happy moments.
- Work with Content Calendars for Social Media
It is important that you organize your efforts on social networks, so that you can carry out your marketing strategy with greater efficiency. To do this you have to make sure you can measure the effectiveness of your campaigns.
Working with a Content Calendar for Social Media allows you to sort the frequency of your publications and helps you make decisions regarding the content you are going to publish. To do this you must enter in it all the posts you are going to make each day, indicate the schedules and specify the distribution channels (Social Networks), among other data.
- Implement the Pin It button
You can take advantage of your daily browsing to get interesting content to share with your audience. How? Installing the Pin-It button. This is an extension for Chrome that allows you to send any photo you find on the Internet to Pinterest . It also adds a button to share on Pinterest whenever the pointer approaches the mouse to an image. Is the most!
- Program content to share with your audience
Many times it happens that when browsing the Internet you find articles, photographs and interesting information to post on Twitter, share posts on Facebook and share on your different social networks. To not forget to do so, I advise you to use the Postcron extension for Chrome . With this extension’s help you can easily schedule any content you find on the Web, to share it later with your audience on the day and time you prefer.
- Know your statistics on Social Networks
To know if your communication objectives in Social Media is working as you expect, it is essential that you get a return on your performance in each Social Network. Basically, it is about that you can analyze what your content is best received by the audience and at what times, so you can improve your publishing strategies with that reference. For this you can consult analytics tools such as the Facebook Insights of your Fan Page, Twitter Analytics, Google Analytics and others.
- Choose the best content to share with your audience
As we said many times, content is the best way to reach your audience and “conquer” it, so it is important! Therefore I advise you to focus your publications around the topics that most interest your followers. How to know what they are? Very simple! To do this you should consult BuzzSumo , an online tool that allows you to know very easily what are the most shared topics in Social Networks.
- Participate in the Conversations
A great strategy to reach your audience on Social Networks is to participate in the most popular conversations in your niche. Thus, according to the site in question, you can ensure that your publications appear linked to certain topics. For example, on Twitter you can do this by adding the corresponding #hashtag to your post. In addition, you can find out the most talked about topics on that Social Network by consulting the Trends panel.
- Interact with your audience
To establish a link with your followers, it is important that you behave in an interactive and responsive way. So, you should make sure you respond to the mentions you receive on Twitter whenever you can, as well as thank Likes and comments on Facebook, and other gestures of people in the other Social Networks. The idea is that you are grateful and close, as this will stimulate your audience to continue participating in your proposals.
- Include calls to action in your publications
Many times asking your audience directly what you expect them to do is the easiest way to get it. I advise you to take the test! So, if you want to have more followers on Twitter, invite your audience to follow you on that Social Network from your other accounts. The same if you expect to earn more like or have people share your content. Remember: just ask for it!
- Use Twitter Cards
The Twitter Cards are the best way to add visual appeal to your tweets. When implementing each of your publications in that Social Network, it will display a degree, an image, some lines of text and a link to the article. Great! Don’t you think To implement them, you just have to add on your site the code that will be given to you by Twitter through this link.
- Disseminate your accounts on the Social Networks offline
A very important point to spread your brand through Social Networks is not to forget to promote your Social Media accounts offline. Thus, you can place your Facebook URLs, Twitter users and other data on your personal cards and brochures. It is also a good idea to place plots in the windows of your business and take advantage of all the spaces exposed to the public’s eyes.
With the help of these 15 tips you can improve your Marketing in Social Media. Incorporate them into your routines in Social Networks and do not forget to control your metrics using analytics tools.